Resources Library by ANA

Do new digital media change deeply ingrained behaviors in European digital consumers?

This paper describes various pieces of research carried out to explore the impact of new digital media on information gathering habits of digital consumers in the main European countries.In particular, the author looks at one of the fastest growing...

Catalogue: ESOMAR Conference on Digital Futures 2005

Author: Idalina Cappe de Baillon

March 1, 2005

The Bayesian revolution in marketing research

This paper describes the paradigm shift that has been occurring in the statistical analysis of marketing data over the past 10 years. The new paradigm reflects a perspective on probability that was first proposed in the 18th century by Thomas Bayes,...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: David G. Bakken

Company: Harris Interactive (Europe)

February 27, 2005

From marketing to 'societing'

The world of research is undergoing a process of change characterised by the emergence of increasingly sophisticated techniques that depart from traditional market research to embrace other methods drawing from psychology, ethnography, semiotics,...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Tiziana Traldi, Furio Camillo, Francesco Morace

Company: Future Concept Lab s.r.l.

February 27, 2005

From today's brands to tomorrow's icons

The authors share their experience in successfully implementing an on-going consumer interface program with young consumers for identifying trends in their behaviour in the complex market of Saudi Arabia, paving the way for marketers to transform...

Catalogue: ESOMAR Conference On Age 2005

Authors: Vidya Rayappa, Wiam Hasanain

Companies: KANTAR TNS Malaysia, Unilever

January 30, 2005

U.F.O. (Understanding Fifties and Over)

This paper describes the research conducted by OMD UK Group into the 50+ market. The first phase of the research was carried out in the United Kingdom and is now being rolled out across Europe. Some of the early findings from Europe are included in...

Catalogue: ESOMAR Conference On Age 2005

Author: Jo Rigby

Company: OMD Group

January 30, 2005

Measuring children's behaviour in a complex multi-media world

We all live in a rapidly changing world where, arguably, children are at the forefront of technological developments. It is imperative for marketers to understand the behaviour, attitudes and motivations of this ever-evolving and often elusive target...

Catalogue: ESOMAR Conference On Age 2005

Authors: Debbie Solomon, Jo Peters

Company: MindShare

January 30, 2005

Research World (December 2004)

More discussion and debate about intercultural issues is needed. Instead of talking about globalisation, generally from the supplier’s viewpoint, it is more meaningful to focus on the challenge of managing diversity, and on the impact and...

Catalogue: Research World 2004

Author: ESOMAR B.V.

December 1, 2004

What do people do with their camphones?

Since its introduction in various markets over the past year or two, Multi Media Message (MMS) photo-messaging has been heavily hyped - firstly, as a potential ARPU-driver for the networks, and secondly, as a potentially significant generator of...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Britt-Inger Lustig-Bremer, Ian Maggs

Company: Ipsos MRBI

November 7, 2004

Nutrition in Mexico: Differences between claims and reality

The purpose of this paper is to give a clear picture on the limitations of the information obtained through focus group sessions in relation to certain topics, and the possibility of improving consumer insights through direct observation or...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Manuel Barberena, Orly Marcovich

Company: Pearson S.A. de C.V.

October 24, 2004